Serre des Ormes

Based in a beautiful 18th century French house, Serre Des Ormes is a holiday company for active people, offering road cycling, mountain biking, trail running, hill walking, open water swimming and triathlon training.

The identity is a contemporary take on a 13th century crest and was inspired by the regions depth and wealth of history. Also most French towns, villages, chateaus and even local vineyards seem to have their own dedicated coat of arms. The ‘Quarterly’ shield design was the ideal way to illustrate some of the key aspects of a Serre Des Ormes holiday: cycling, 300 days of sunshine, fresh regional produce and the famous Romanesque bridge spanning river of the Gorges de la Méouge.