LuciteLux® – 80

80th anniversary identity

LuciteLux® (called Perspex® in Europe) is the world’s original and most-loved acrylic brand. Cool and beautiful, it is the epitome of enduring strength and toughness and is proudly celebrating its 80th anniversary.

Strength of colour has always been at the heart of the LuciteLux® brand and this gave us the starting point for our creative thinking. Colour ‘chips’, resembling those used by designers and architects to specify LuciteLux® products, were arranged in a matrix to form the figure 80.

A simple line matrix version of the logo was also developed for use over large images allowing the quality and colour of the LuciteLux® product to come shining through.


  • Manufacturing & Industrials


  • Brand Identity
  • Promotional Material
  • Typography
  • Website