Identity and online store for a mountain bike retailer

SlickShifts have been in the cycle trade for 20 years and moved its business online a few years ago. This new identity and website update is part of a wider strategy to keep the family run business competitive, relevant and up to date.

The contemporary ecommerce website was developed on the WordPress CMS platform, so that adding product images, pricing, descriptions, sales items, discounts and promotions could be easily and quickly achieved without any knowledge of HTML, CSS or Javascript. This is a huge advantage in an industry were technologies and products change very rapidly.


  • Retail


  • Identity
  • Typography
  • Online Store