Sustainability is a problem in the creative industries. Along with a small chorus of designers worldwide, Patrick is working hard to bring about fundamental change within the design sector and the organisations he works with.
Patrick has considerable expertise in creating sustainable design and advises clients on how to reduce the environmental impact of design projects and make more efficient use (or reuse) of natural resources. He often design backwards – by starting at the end of a product’s lifecycle he can rethink his approach to a design brief by thoroughly researching materials, processes and emerging technologies in order to manage each project’s environmental footprint.
Normally the production of each brochure, flyer, piece of clever packaging, or suite of branding collateral creates pollution. It’s been like this for years. Much of this ends up in landfill – or worse, floating in the oceans. Other environmental impacts are less visible. Websites and apps gobble up fossil fuels used to power the servers needed to run them.
The challenges surrounding sustainability in design are multi-faceted and have implications for different industries, communities and demographics that are too complex to delve into here. But, if the values of your organisation go beyond profit and you are interested in a sustainable approach to your communication output, then please get in touch.