Barnsley F.C. – Season 24/25

Branding, campaigns, print and digital assets

Barnsley, an EFL Division 1 club, has ambitious goals for promotion to the Championship and beyond. In 2024, Monomo partnered with their shirt sponsor, Parliament, to reassess their visual identity and messaging.

 

The first step in this process was to conduct a design and communication audit. This initiative served as the basis for developing the Club’s creative strategy and tone of voice for the 2024/25 season and beyond. Our approach focused on creating a player-centred, image-driven campaign aimed at enhancing the Club’s brand and visual output. The goal was to strengthen the connection between fans and players and foster a sense of pride within the community. This strategy emphasised the need for a consistent branding and engaging visuals to ensure a professional and polished presence across all digital platforms and print materials.

Sectors

  • Sports Team
  • Community Trust

Scope

  • Branding
  • Social Media Assets
  • Digital Content
  • Campaigns
  • Motion Graphics
  • Promotional Material
  • Art Direction