Lucite International

Alpha technology brochure

Alpha is a new technology pioneered by Lucite International for the production of MMA (the main component of acrylic). This technology offers 40% to 45% savings over existing technologies in both construction and production and has the potential to revolutionise the cost base of the acrylics industry.

Sheets of moulded, shaped and laser cut Perspex acrylic were photographed to create a strikingly colourful and contemporary visual brand. The brand was used to help the company promote the Alpha technology and their new Alpha facility located on Jurong Island, Singapore.

Sector

  • Manufacturing & Industrials

Scope

  • Branding
  • Report
  • Promotional Material
  • Photography
alpha brochure cover
Alpha brochure cover
cover photography
Laser cut Perspex® sheet was photographed to create this contemporary branding
perspex cut-outs
Close-up of a studio photograph
brochure spread
Studio photography of Perspex® were used throughout the brochure
report spread
Double page spread featuring on-site construction images of the Alpha plant
brochure location photography
Photography of the developmental stages of the alpha plant in Singapore
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